The energy sector is responsible for releasing immense amounts of greenhouse gases worldwide. In India, the primary energy demand is expected to increase due to rising living standards, which necessitates increased demand for energy services such as electricity, cooking, transportation, etc. Sustainable living reduces an individual's ecological footprint, making it can an effective response to mitigating greenhouse gases and conserving resources. Through our project, we focus on understanding the willingness of urban families to make lifestyle changes that will benefit the environment. It also entails understanding how money influences an individual's behaviour towards the environment and whether financial benefits can encourage them to reduce their energy consumption and carbon footprint at home. The results showed that although most people were less willing to adopt an entirely sustainable lifestyle, they were ready to conserve energy at home, provided monetary investments were not involved. Therefore, by making individuals aware that energy conservation can save money, they can be encouraged to minimize their carbon footprint and live more sustainably.
Type of Publication
Research Paper
Full Text